The design of graphics to be applied to different mediums. Through a combination of visual elements such as layout, illustration, and typography with strategic elements such as spatial decisions and problem solving we implement branding across a variety of materials.
We will build a solid set of guidelines for your brand’s typographic, photographic and illustrative communication. They govern how visuals are crafted and combined, establishing a cohesive theme that plugs into everything your brand touches – from web and packaging designs to marketing collateral and advertising campaign materials.
Our rules are based on the colors and shapes that best connect to the core essence of your brand. We pull visual cues from both culture and history, depending on what is most relevant to your message and audience. Everything has a meaning that will more deeply connect you to the people you need to reach.
Since the logo is a visual depicting the organization, logo design is an important field of graphic design. The logo is a central component of a complex identity system that must be actively expanded in all communications of the organization. Therefore, one of the most difficult and most important areas of graphic design is the creation of the logo and its compilation in a visual identification system.
The logo comes in three classifications (which can be combined). Ideal customers, such as Chase Bank, are completely abstract forms Pictogram is iconic, representational design Logotypes describe the name or initial description of the company. Because the logo represents the brands of corporate identities of the companies and encourages their immediate customer identification.
Importance of graphic design in social media promotion
Your graphic design or logo can play a bigger role in how your product or service is viewed by a social media user. Having an attractive graphic design strengthens your brand, makes a trust with the customer and makes your business feel bigger than that. A well-structured graphic can also awaken users to post links to their social media pages. this will return potential customers back to the company’s main website or start a viral campaign with unlimited potential.
Think about what you are using on any social media platform, whether you share a post or really think about your senses. Look at some companies and see if they have feelings of unity in their social media pages. The role of graphic design is increasing at a rapid pace and this is just a tip of the iceberg.